Alison Willcock
Practice Sales

Alison joined Dental Elite in August 2013 and has become an integral part of the practice sales team ever since. Alison’s background prior to Dental Elite was in Corporate Regional Management and prior to that, management of Dental Practices across Yorkshire and Derbyshire.

Alison’s Success Stories

Ian Clift, Leicester

Alison Willcock who I worked with on the sale of my practice, and she was very good.”

Was she helpful and in regular contact?

“Alison was extremely supportive and accommodating, taking care to keep me up to date with the latest developments from the solicitors and the other party. There’s always a lot going on during the sale, especially in the beginning, but having Alison around to act as the mediator and provide advice certainly took the heat off.”

How quickly did you accept an offer?

“Although I had several interested parties only one gave a sensible offer that met my expectations, so I accepted that bid immediately.”

What was the most challenging part of your sale?

“Really it was just the sheer amount of time that the transaction took (a year), as it became disheartening in the end. There were delays with the CQC application as a result of switching from a share sale to an asset sale during the process. If the appropriate preparation had been done earlier it wouldn’t have caused such a problem, but as it was the various changes had to be made during the sale, and that in turn caused a few problems for the buyers when trying to secure finance.

“My solicitors didn’t help either, as there appeared to be no urgency to resolve the issue quickly. Instead, they left it to near the end of the process to ask questions that they should have really done much earlier on. I must say, however, that none of these problems were Dental Elite’s fault, and I was very fortunate to have Alison by my side to fight my corner.”

What advice would you give to future sellers?

“Using the power of hindsight I would advise any vendor to ensure that the type of sale is clarified in the very beginning, and stay mindful of the impact this can have on the CQC application. At the time I didn’t understand the implications of the sale type on the outcome, but if I’d known in advance I could have made the necessary preparations.

“In regards to due diligence I’d always suggest making a start as soon as possible, because although it wasn’t the case with my sale the process can slow the sale down. Mine actually only took a week in the end, as Alison had provided me with all the details early on about what documents would be needed.”

Why did you choose Dental Elite?

“A colleague had recommended Dental Elite to me, and I’d heard good things about the service so I decided to give the agency a try – I wasn’t disappointed.”

How far in advance of marketing did you have a valuation?

“From having a valuation to going to market it took a month.”


Don Robertson, West Midlands

“I was looking to sell one of my practices and Dental Elite was recommended to me by two of my peers,” says Don Robertson, a recent vendor. “One had recently sold through Dental Elite and the other was my financial advisor.

“Selling my practice was a journey of discovery, but Alison Willcock, my representative, was very understanding. She kept me informed of developments, was always very contactable and took the time to answer even the smallest of queries.

“The service was professional, friendly and approachable – generally Dental Elite made my life a little easier.

“As a result, I would definitely recommend Dental Elite to anyone considering selling their practice.”

With up-to-date and experienced knowledge of the market, Dental Elite can assist you from valuation right through to completion.

Robert Smith, Devon

“Having had three other valuations, it was the service we received from Alison Willcock that made us realise we wanted to sell through Dental Elite,” says Maureen.

“Robert and I had spent 30 years building up our practice and she understood how important it was to us to find a like-minded purchaser who would care for our lovely, loyal patients.

“She made the process feel personal rather than just a business transaction and while she was extremely professional, she was also very compassionate.

“All in all, Alison was our saving grace during what was a long and emotional process and we were completely satisfied with the service we received.

“As a result, we would recommend Dental Elite and Alison to anyone wanting to market their practice – she was a complete star.”


Laura Rollins
Alison’s Business Support


Helen, Sue, Laura & Tom
Our Sales Progression Team

Dental Elite team members

Medical Elite Recruitment and Practice Sales Ltd t/a Dental Elite and DE Finance is authorised and regulated by the Financial Conduct Authority, reference number 703384. Medical Elite Recruitment and Practice Sales Ltd t/a Dental Elite and DE Finance is a credit broker and not a lender. All finance is subject to status and income. Written Quotation will be provided on request. Medical Elite Recruitment and Practice Sales Ltd t/a Dental Elite and DE Finance can introduce you to a limited number of finance providers and may receive a commission for such introductions. Company Reg No. 07345687 | VAT Reg No. 992 9872 42