Sue Humphrey
Sales Progression

Sue was one of Dental Elite’s first employees and continues to be a pivotal part of the team. Sue now heads our Sales Progression team, ensuring that any practice we act for successfully progresses to completion as smoothly and as promptly as possible.

Sue’s Success Stories

Employee of the Year, Dental Industry Awards

At the FMC Dental Industry Awards 2016, Sue Humphrey, Business Support Manager for Dental Elite, was bestowed the coveted Employee of the Year award.

Having joined Dental Elite in January 2011, just nine months after it opened its doors, Sue is one of the company’s longest serving employees – and is now officially one of the most accomplished!

Alongside this, Dental Elite was also a finalist in both the Outstanding Business of the Year and Website of the Year categories.

When Luke Moore, Co-founder of Dental Elite was asked about Sue Humphrey’s recent accolade, he said:

“We are extremely proud of Sue for this tremendous achievement and feel extremely privileged to have her on the team.

“As for our other nominations, to be a finalist for two awards is an absolute honour – a big thank you to FMC Dental Industry Awards for recognising our on-going hard work and commitment.”


Andre & Michele Becker, Brentford

“We came across Dental Elite at a seminar at Hendon Hall Hotel, and were instantly very impressed with the information the team gave us. There was no doubt in our minds that the team would be able to handle our sale efficiently and skilfully.”

Andre and Michele Becker recently sold their practice in Brentford, Middlesex with the help of Dental Elite representatives, Alison Willcock and Sue Humphrey.


“We were in constant contact throughout the sale, first with Alison then with Sue, as the deal took an agonising 17 months. The communication and attentiveness of our representatives was truly faultless.

“In the later stages of the sale Sue was constantly chasing the solicitors and buyer’s team, and always got back to us very promptly. She also ensured that we were always copied into emails so we knew exactly what was happening at all times.

“All in all, Dental Elite was very helpful, extremely trustworthy and provided great advice – the agency definitely lived up to our expectations.”

Jeremy Preston, Cornwall

Which consultant in Dental Elite did you work with?

“My representative was Sue Humphrey.”

Were they in regular contact?

“Sue was very easy to get hold of, and if I couldn’t reach her, she would always return my call or email promptly.”

How quickly did you accept an offer?

“Two offers were made simultaneously on the Practice that were practically the same so I took a couple of days to mull over my decision.”

What was the most challenging part of your sale?

“Certainly, the fact that I was at the point of exchange four times before the first purchaser aborted the sale was very challenging, but I have to say that the due diligence – at least the first time round – was most demanding. This was chiefly due to the vast quantity of documentation requested by the buyer’s legal team. The second time round was much easier as I had the majority of the paperwork prepared; it was just a matter of updating and submitting.”

What advice would you give to future sellers?

“In retrospect I could have saved a lot of time if I had made the necessary preparations in regard to due diligence at an earlier time, and as such I would advise any future vendor to get hold of the standard questions as soon as possible. Indeed, by planning your exit strategy in advance you take off some of the pressure and save time, which could be resourced back into running an efficient and profitable Practice.

“My other piece of advice would be to get a fixed quotation from a solicitor that covers everything at the beginning of the transaction, otherwise you run the risk of racking up enormous legal fees.”Why did you choose Dental Elite?

“Previously, I had marketed my Practice with another dental sales and acquisitions agency, but after an unsuccessful two and a half years I decided to try Dental Elite, who had been recommended to me by a colleague. Within two days I had interest from two potential buyers, both of who made subsequent offers.”

How far in advance of marketing did you have a valuation?

“The first valuation by another sales and acquisitions agency was two and a half years prior to contacting Dental Elite. Dental Elite then did their own valuation in line with current market trends.”

When did you tell your staff?

“Not until after exchange as advised by my legal team.

Michael Connell, London

We hear from Michael Connell, who recently sold his practice in Wood Green, London.

Which consultant in Dental Elite did you work with?

“I had two – Leah Turner and Sue Humphrey.”

Where they in regular contact?

“They were both absolutely superb. I couldn’t fault them.”

How did you find the bidding process?

“Altogether, I was very pleased with the bidding process. Dental Elite used the open bidding method, which helped to encourage competition and drive the offer amounts.”

What was the most challenging time in your sale?

“At a late stage in the proceedings the buyers wanted to reduce their offer otherwise they were going to abort the sale. Naturally, this was quite frustrating and led to delays of three months as the terms had to be re-negotiated. Sue and Leah were a lifeline during this time in helping to alleviate tension and acting as intermediaries between myself, the buyers and the solicitors.”

How did you find the CQC changeover process?

“I had no problems whatsoever with the CQC aspect of the process; it was all very straightforward.”

Why did you choose Dental Elite over others?

“I first came across Dental Elite on the internet about four years ago when I first started thinking about selling, and was introduced to Leah who carried out a valuation and healthcheck on the practice. Straightaway I was very impressed with her approach and liked her personality, so when it came time to finally sell I didn’t hesitate to call.”


Tom Morley
Senior Account Manager

Laura Dewes
Buyer Account Manager

Helen Craine
CQC Transaction Co-Ordinator


Medical Elite Recruitment and Practice Sales Ltd t/a Dental Elite and DE Finance is authorised and regulated by the Financial Conduct Authority, reference number 703384. Medical Elite Recruitment and Practice Sales Ltd t/a Dental Elite and DE Finance is a credit broker and not a lender. All finance is subject to status and income. Written Quotation will be provided on request. Medical Elite Recruitment and Practice Sales Ltd t/a Dental Elite and DE Finance can introduce you to a limited number of finance providers and may receive a commission for such introductions. Company Reg No. 07345687 | VAT Reg No. 992 9872 42